I’ve written at length about Airtel’s [[http://airtelcallhome.com|Call Home]] service [[http://floatingsun.net/blog/2006/12/18/780/|here]] and [[http://floatingsun.net/blog/2006/12/18/779/|here]]. I’m really happy to see that Reliance has responded quickly by slashing its rates to 7.9 c/min. And I just got an email from Reliance India Call announcing their own **double talk time** offer. The offer is valid from 21st December 2006 18:00 hrs IST upto 31st January 2007 23:59 hrs IST, and valid for new registrations upto 15th January 2007 23:59 hrs IST.

Whatever small incentive I had for still using Airtel has just gone down the drain. And despite Reliance’s deftly worded email, its obvious that this offer is in direct competition/response to Airtel’s double talk time promotion offer. But hey, what do I have to complain, I’m loving this new price war! In fact, I’m also giving myself a pat on the back for feeling that I’ve paid my little part in the course of events by trying to raise awareness about these services on this blog :-D Tata’s Reliable Calling, as before, remains my backup service, atleast until they give me a toll-free number to call on.