Tagged: floatingsun

Looking glass: search keywords


I’ve been meaning to post some analysis data on the traffic that drives my site for a while now but never get around to it. This is first in a series of posts which looks at what people have been reading on my site, what works and what doesn’t. This data has been gleaned from [[http://analytics.google.com|Google Analytics]] with the following caveats:

* there was no monitoring for most of 2005–2006
* there is no data for at least half of 2006–2007

So really the only solid data set is from 2007–2008. Nevertheless, some data is better than no data so I’m looking at it anyways. Finally, I will also try to correlate this with the top keywords as reported by WordPress Stats and AWStats to see how well they match. Without further ado, here are the top ten searched keywords for the past three years:

^ Rank ^ 2005–2006 ^ 2006–2007 ^ 2007–2008 ^
| 1 | procastrination | airtel call home | quickstar |
| 2 | quickstart amway | airtel callhome | bww |
| 3 | apahran | airtel india call | airtel call home |
| 4 | riya | airtel call india | wordpress widgets |
| 5 | udai | amazon ec2 | __macosx |
| 6 | dell linux irda 8600 | wordpress widgets | reservation in higher education |
| 7 | fluxiom | udai | airtel india call |
| 8 | “web2.0 office”, | mapmyindia | udai |
| 9 | amway quickstart | mit sketching | airtel call india |
| 10 | cryptography | latex beamer | web based password manager |

Clearly [[http://floatingsun.net/2006/12/18/more-on-airtel-call-home/|my]] [[http://floatingsun.net/2006/12/18/airtel-call-home/|posts]] on Airtel’s [[http://airtelcallhome.com|Call Home]] service stole the show in 2006–2007. It remains a strong contender the next year as well. However, in 2007, almost everything else was completely drowned out by my [[http://floatingsun.net/2005/05/06/quickstartamwaybww/|Quixstar/BWW post]]. What I’m not showing here, however, is by //how much// do the ranks differ. Suffice to say that the number of hits on the Quixstar post far outnumbered the number of hits on everything else put together pretty much.

There don’t seem to be any surprises here either. I’m not sure if I should feel good or bad about it. The hope is that by taking stock of these keywords, I can get a better sense of exactly what is it that people come to this site for. Not that I’m writing for an “audience” per se, but there’s no harm in writing what people actually like to read :-) As I said before, I’ll try to follow up with some more stats soon.

Fresh look


If you have been checking out my website on a daily basis the past few days (yes yes, I know many of you have nothing better to do! :p ), you will have noticed that it has undergone several changes. The most visible of course, is the new look. So if you’ve been hiding in the comfort of your feed readers, here is your chance to get out and enjoy the fresh new look on [[http://floatingsun.net|floatingsun.net]] :-)

A few days back I had [[http://floatingsun.net/2007/05/29/watch-out/|announced]] that changes were upon us. I usually don’t follow up to claims like that fully, but this time around I think I’ve done a pretty good job.

The first major change I made was to re-organize the content on the website. As I outlined in a [[http://floatingsun.net/2007/06/07/update-your-bookmarks/|previous post]], this much needed change was actually suggested by a friend first. I think now the content structure is much cleaner. No more do static pages (on code, articles, research etc) have to live under “/blog”. The “blog” itself (basically the conventional reverse chronological ordering of posts) has been moved to “/weblog” instead. I had to do this because I didn’t want existing links to content under “/blog” to break.

Of course, to make everything work I had to do some [[wp>.htaccess|htaccess]] magic under “/blog” to make sure all links are redirected properly. I’m also trying to be a good samaritan and sending the [[http://en.wikipedia.org/wiki/List_of_HTTP_status_codes#3xx_Redirection|HTTP 301 code]] (moved permanently) so that search engines and other crawlers can fix their indexes appropriately. This should also hopefully make sure that my search engine rankings are not affected.

Also, if you noticed, I have gone back to a different [[http://codex.wordpress.org/Using_Permalinks|permalink]] structure. A long time back, I [[http://floatingsun.net/2005/08/16/permalinks-updated/|had argued]] that having a post ID based permalink was better. In hindsight, I don’t think it worked out very well. First of all, having the post title in the URL seems to work better for search engines. Secondly, if people link to my posts, having the title in the URL itself gives potential visitors some idea what the post is about, instead of having to grabble with a bunch of random looking numbers. And finally, most analytics software (in particular, [[http://analytics.google.com|Google Analytics]], [[http://awstats.sf.net|AWstats]], Slimstat/Measuremap/Mint etc) don’t work very well with numerical URLs — as in, many of them implicitly assume some kind of content information to be present in the URL.

Anyways, as before I didn’t want my old links to break. So I used the //excellent// [[http://www.deanlee.cn/wordpress/permalinks-migration-plugin/|permalinks migration plugin]]. It works like a charm, right out of the box! Its a little funny, because people accessing old URLs will actually go through two indirections before getting the real URL: first “/blog” will be stripped out of the URL, then the numerical URL with post ID will be re-directed to its new sanitised URL (with the post title). The migration plugin also sends 301 re-directs, so hopefully all will be well in search engine land. Though looking at the stats from the past few days, I think there has been a //slight// dip in hits — but that might just be coincidental.

The second major change is the new look. I’ve always wanted a theme that uniquely mine, but since I always ended up using [[http://getk2.com|k2]] or some other standard theme, it never quite happened. The fact that I’m pretty bad when it comes to colors and design doesn’t help either. Fortunately for me, recently the [[http://www.plaintxt.org/themes/sandbox/|Sandbox theme]] got some love and I decided to give it a shot again (yes, I’ve tried sandbox earlier on this blog, but it didn’t last). The great thing about Sandbox is that it has a very rich semantic markup, and so its possible to do a lot just by using CSS. Since I didn’t want to muck around with PHP much, thats one less thing to worry about.

And so this theme was born. It is unimaginatively named floatingsun and it is unlikely that I will make a public release anytime soon. It is definitely not completely original in the sense that layout (and even the color theme) has been inspired by the beautiful [[http://www.binarymoon.co.uk/projects/regulus/|Regulus]] theme. But it //is// unique in the sense that I pretty much did the CSS from scratch, including the layout and the colors. For colors, I played around a lot with some color schemes (check out [[http://kuler.adobe.com|Kuler]]) and eventually decided to pick up colors from the [[http://www.oxygen-icons.org/|Oxygen]] [[http://kde-artists.org/Oxygen-palette|color palette]].

I’m also integrating various plugins into the theme as and when I go along. I’m maintaining all my changes as a patch on top of sandbox, so when a new version of Sandbox comes out, its easy for me to upgrade. I’m also looking forward to the recently announced [[http://www.sndbx.org/|Sandbox Design Competition]] — while I fully intend to stick to this layout/color combo for some time, there’s no harm in picking out the best from from the lot and incorporating them in my theme :-D

I’ve also ditched most of the bundled widgets. Instead, I’m using some fabulous plugins by [[http://rmarsh.com/about-2/|rmarsh]] — [[http://rmarsh.com/plugins/similar-posts/|similar posts]], [[http://rmarsh.com/plugins/recent-posts/|recent posts]], [[http://rmarsh.com/plugins/recent-comments/|recent comments]] etc. None of these plugins come with widget support, so I hacked up simple wrapper widgets that call the plugins. I’ll put up the code for these widgets shortly. One of the best things about these plugins is that they can use the [[http://rmarsh.com/plugins/poc-cache/|Plugin Output Cache]] plugin, so hopefully that’ll ease up the load on the server even more.

I’ve not used any background images so far. The icons all belong to the [[http://famfamfam.com/lab/icons/silk/|silk icon set]]. I’m still debating if I should spend time trying to come up with a logo — we’ll see how that goes. Its still a work in progress, there are a bunch of things I still need to do, most notably styling of comments, post meta-data and better UTW integration.

I’d love to hear any comments/suggestions on this new look!

Watch out


Priyendra remarked a few weeks back that my website is a little misleading. My home page leads to floatingsun.net/blog, which isn’t really a blog anymore. And there’s no easy way to access what should be the blog — a reverse chronological listing of the posts. I’m not too happy with the current URL scheme either. Now that I am back to life momentarily, I am thinking of changing a few things.

I will try to make sure that old URLs still work fine, but you never know. So its highly likely that any bookmarks you have will break, and some older content might become inaccessible. I still don’t have a time frame for everything, but hopefully I’ll have something stable by the end of the week.