- The Internet dominates our lives.
- The Internet thrives on advertising (think Google, Facebook, Twitter, Hulu)
It therefore follows that our lives are dominated by Internet advertising.
The traditional model for advertising has been that publishers put out ads to catch the attention of consumers via some like of delivery network. In the past these delivery networks were in print, on radio, on television and now, on the Internet. It seems like a win-win for everyone: the delivery network gets paid by the publishers; the publishers make money because they get more customers; the consumers find out about publishers that they may not have otherwise known.
But a new trend is emerging now: consumers directly pay the delivery networks to NOT see ads from publishers.