Ads that suck: Tax Masters

My wife often jokes that the ads here in the US are extremely complimentary — half of them entice you towards more and more (junk) food; the rest sell you medications that seem to create more problems than they solve. In honor of the remarkably consistent bad ads on television, I’m starting an “ads that suck” series. To kick-off the series, I present to you, the Tax Masters commercial:

Some observations:

  • If you have not filed your tax return for years, the IRS should be coming after you and auditing you! The IRS should relentlessly pursue you for your unpaid taxes.
  • I’m sure there are a lot of folks out there who are hurting and are not able to pay their taxes for legitimate reasons. But the ad does not convey that at all. It almost sounds like “Hey, I’m going to tell you how you can get away from the IRS and not pay your taxes”
  • Everyone knows how targeted television advertising is. For instance, if you watch Comedy Central, you’ll see a lot of ads around dating websites, calling services for singles etc. I see the the TaxMasters ad on CNN all the time. Wonder what that says about CNN’s audience.
  • This ad sucks because it doesn’t really engage the audience, the value proposition is not clear to me at least and there is absolutely no creativity.
  • But I gotta hand it to TaxMasters — I was pleasantly surprised to discover their blog and their sense of humor.

More to come.

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