I got a promotional offer in my mail today from American Express. The highlight? **An extra 1% cash back**!! Clearly an offer I couldn’t resist. I rushed to the sign up page, where I was greeted by the following:
Pay close attention to the text below the image. First, they make sure I understand that I will continue to earn my usual cash back on //virtually// every dollar I spend. What more, //virtually// for every dollar that I spend (that is, //after// I have already spent $500 that month), I will get a bonus rebate of an extra 1% cash back.
This is //exactly// what we need to fix this country’s financial problems. Go American Express, America is counting on you! Thank you, thank you soooooooo much for this generous offer. You really made my day.