I had no idea. I just discovered today that Yahoo! Shopping India operates through eBay India. This is an interesting business model. I didn’t now Yahoo and eBay cooperated so closely in the Indian online shopping market. Here’s a screenshot:
I’m still trying to get my head around this concept. I mean, eBay (auction based) is so different that traditional online shopping sites: Yahoo Shopping interacts with big retailers (and is probably a retailer itself for many products) whereas eBay lets anyone (read: individuals) become sellers. This makes Yahoo! Shopping India just so different in terms of end user experience compared to the Yahoo Shopping global (shopping.yahoo.com). I wonder why the management chose to go this route as opposed to setting up/expanding Yahoo Shopping in India. Clearly one problem is setting up the supply chain, packaging and tracking processes in India. But how are they planning to monetize with eBay? Given that its an auction model, the logistics become far more complicated than a simple fixed-commission per purchase model. If any one has more idea on this, please drop me a note.